The Best Time to Post on Instagram

This article includes all the information required to begin posting at the optimal times on the popular social media platform, Instagram, supported by our research findings.

When is The Optimal Time To Post On Instagram?

The time frame between 6 PM and 8:59 PM is often recognized for its increased levels of interaction. The times listed are based on local time for Instagram engagement, indicating that your audience is in the same time zone as you when you make a post. Remember this tip when you are making changes to your social media content calendar.

Least Favorable Time To Post on Instagram

The least ideal times to share on Instagram are from 6 AM to 8:59 AM. This occurred within the B2B and B2C sectors and aligned with in-depth findings. The findings shows that the lowest Instagram engagement rates occurred worldwide between 6 and 9 AM, which is not unexpected.

At this moment, the majority of individuals are probably beginning their day by waking up, having breakfast, commuting, or starting their daily routines - and it's impossible to engage on social media while in the shower or eating breakfast. For those who prefer staying up late, you can relax knowing that everything is okay.

You don't have to get up early to share that Instagram collaboration. Even though social media management software and Instagram allow for scheduling posts ahead of time, this marketer is patiently waiting for them to include a collaboration feature.

What is the Reason For Posting On Instagram At A Particular Time?

We understand that for numerous marketers, sharing on social media is simply another task to complete during a hectic day. Posting when it's convenient or seems logical may be tempting, even without supporting data. Here are several reasons why posting on Instagram at specific and consistent times is crucial.

Expanding Coverage

Knowing when your most active users are online can have a significant impact. Your content is more likely to be seen and will reach both existing followers and new audiences. This visualization by a machine learning expert highlights various elements that assist new users in finding your content.

Engagement

Sharing content during peak follower activity can increase interaction levels, subsequently raising the likelihood of new users finding your account and posting on the platform. Our post emphasizes the significance of having new and up-to-date content.

Boosting Involvement

Research found that the worldwide average Instagram engagement rate rose slightly from the previous year to 6% in 2023. If you receive instant likes, comments, and saves upon posting, your post is more likely to be shown in additional feeds. Other Instagram features such as Favorites, Shopping, and Search & Explore will bring more waves of change.

Every characteristic is associated with its own algorithm and assigns varying levels of importance to engagement. For instance, being labeled as a "Favorite" by your followers ensures your posts appear at the beginning of their feeds whenever they go online.

Alternatively, the level of engagement and behavior also play a role in determining which posts are promoted to the top of Explore pages. Timing your posts correctly doesn't just result in an increase in comments, messages, and saves. It opens up additional chances for interaction.

Creating a Devoted Fan Base

Building loyalty requires time and dedication. Creating customer loyalty goes beyond just offering excellent products and services. It also concerns dependability. Sharing content during high-traffic periods is beneficial for maintaining a regular presence in the lives of your audience and creating anticipation for when they can expect to receive updates from you.

For instance, if your media business operates in the Pacific time zone, and one-third of your customers are in the Australian Eastern time zone. Posting all your content between 9 AM - 5 PM PST means your Australian customers will miss out on seeing them as they will appear between 3-11 AM for them.

What if a dissatisfied customer in Australia shares a story about your brand that you overlook? One mistake could influence how the entire audience views your business. Recognizing the time your audience is online is crucial for connecting with them effectively and building brand allegiance.

Experimenting With Recently Developed Algorithms

As a business, it is essential for your team to promptly grasp the potential effects of each update on your users and adjust your strategy accordingly. This is particularly accurate when it comes to algorithm updates. Algorithms are intricate. According to Instagram leaders, each section of the app operates on its own algorithm, and sometimes they do not fully disclose what it involves.

If you're fortunate, social media analysts will conduct the research and post it online rapidly. If not, you can monitor your post performance and do it yourself. What is necessary to conduct dependable and informative tests that can assist in determining the content your users are encountering after an update?

The first important factor is having a regular schedule for posting. Having fewer variables in your test will lead to more reliable results. Sharing content on Instagram when your audience is most active will help you reach the largest number of people and provide you with valuable data for analysis.

Comprehending the Latest Additions

Your posting frequency can also assist you in grasping new Instagram functionalities. Carousels, Stories, and Reels on Instagram each offer unique features and levels of engagement depending on your content and industry. It may require some time to grasp new features like these when Instagram introduces them.

The function of the new feature

When new features are viewed by users

The way in which they engage with every new aspect

Materials required for showcasing content characteristics.

For instance, on Instagram, users are guided on how to view more of their preferred content on their feeds. Similar to testing a software update, understanding the optimal times to post within your specific industry can accelerate the testing process for your audience. Knowing your test audience is essential for effective social testing, making the timing of your posts crucial.